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Meet Samantha

I’ve loved jewellery for as long as I can remember. From playing dress-up with my mum’s gold clip-on earrings to the first ‘proper’ jewellery given to me by my grandad at Christmas, it’s an obsession that’s endured. I still can’t walk past a jewellery shop window without peering in for a closer look!

After building a career as a photographer, the arrival of my daughter, Emilia Rae, in 2019 led
me back to my first love. The brand was born the same year, and I’ve been on this magical adventure ever since. I like to think I’m building something my little girl might want to be part of one day. We’re a family business in the making!

Why I Do What I Do…

There’s something very special about the way jewellery makes us feel. When we reach for our favourite everyday pieces or choose something new for our wedding day, we’re telling the world who we are. Jewellery has the power to elevate your look and lift your confidence. A treasured piece can also take you back to a moment, a memory, a celebration or achievement. Jewellery is so much more than just shimmer and sparkle, although I love that about it too!

I focus on creating luxe, wearable designs that are perfect for every day. Our Bridal Collection is filled with modern, memorable pieces that can be worn time and time again. I love designing and creating, but most of all, I love seeing my jewellery being worn and enjoyed by my customers. Such a joy! Thank you for making this my reality.

Samantha x


✧ Founded by Samantha Davis in 2019, Emilia Rae Jewellery is designed in the Cotswolds and crafted by a team of artisans who share our values and commitment to producing high quality jewellery. They are a Responsible Jewellery Council certified sustainable jewellery manufacturer and over 70% of their employees are women.

✧ We use the finest 14K gold and silver plating across all our collections and our jewellery comes with a 12 month guarantee as standard. We create pieces for everyday wear and life’s most memorable moments. Everything is designed to last because we believe beautiful, well-made jewellery never goes out of style.

✧ We’re proud to have served over 15,000 happy customers so far. Our jewellery can be gifted to someone you love or excitedly added to your own collection. Either way, our attentive customer service and beautiful packaging ensures every order is a treat to receive.